Biotechnology Essay Example | Topics and Well Written Essays - 1250 words - 1

Biotechnology - Essay Example Chlorophyll absorbs all wavelengths of the visible light except the green light, which is reflected out. The chlorophyll is a complex molecule. Being complex it ahs undergone a lot of modifications and as a result chlorophyll a, chlorophyll b, xanthophylls and carotenoids are found in the leaf. Carotenoids and chlorophyll b absorbs some of the green wavelength energy. Chlorophyll a receives it energy from the blue-violet and reddish orange wavelength. As the intensity of the light increases, the increase of the photosynthesis is observed. (Giacometti and Giacometti, 2009). The present study was performed to determine the effect of the color on the photosynthesis rate, the rate of photosynthesis, the rate of oxygen uptake was determined for this experiment. Chromatography is the process of separation of the solutes. Paper chromatography is the process of separating the pigments that are present in the chlorophyll into fractions based on their molecular weight. The porosity of the paper helps in the separation using petroleum ether –acetone solvent. The plant emits oxygen when the photosynthesis reactions take place. If the intensity of the light is higher, then the rate of photosynthesis is higher. At the same time if the light is kept closer to the leaf, it should also increases the photosynthesis rate because the intensity is directly proportional to the photosynthesis. The action spectra have color of various wavelengths shorter to longer. If the wavelength is small then the intensity of the light should be higher. This indicates that the color with greater intensity will have greater photosynthetic rate. When the red, green , blue light are used as the light source for the photosynthesis reaction, then the light of shorter w avelength should produce maximum intensity , therefore the photosynthesis will be greater. Of the three colors the blue has the shorter wavelength, so it should produce higher photosynthetic rate. Fresh

Kudler Fine Food's Marketing Strategy and Tactics Essay

Kudler Fine Food's Marketing Strategy and Tactics - Essay Example With all these aims in mind the company presently aims at using market research. This paper aims at discussing the importance of marketing research for the company and also to identify the areas where additional market research is needed. The paper will also focus on the competitive intelligence which will assist in development of marketing strategy and tactics for the company. Changes in any organization are one of the most difficult things to accomplish and marketing research in any company tends to always bring about changes (McNamara, 2006). Market research plays a very important role in businesses and assists businesses study the changes in the markets to effectively be able to accomplish the changes being intended in the company. It is essential to note that the marketing research is very beneficial in assisting the companies develop the marketing strategies and tactics. The benefits of the marketing research are as discussed below: a) Detailing the Constraints: Kudler fine Foods will gain a strong guidance from the marketing research and will be able to focus on the constraints which are an imperative part of all decision making. b) Marketing Action: The market researches provide the company with the required data for the development of the strategies and tactics (Kotler, 1999). This information proves to be invaluable for the accuracy of the tactics and development of the strategies. c) Customer’s views: Marketing research provides the company with a chance to identify the customer’s responses and views. This allows the company to make more informed decisions in terms of the marketing and also in regards to the development of new products (Aksel, 2007). Evaluating the customer needs constantly allows the company to develop products and services to accurately meet the needs of the customer and to successful cater to the target customers. d) Estimation